Music and dance have always gone hand in hand, but in today’s digital age, music videos are shaping dance trends like never before. From iconic routines in the early days of MTV to the viral TikTok choreographies of today, dance has become a huge part of how we experience and connect with music.
At Ignition Performance Academy, we love seeing how music videos inspire dancers of all levels to get moving, express themselves, and even try out styles they might not have considered before. Let’s take a closer look at the impact of music videos on dance and explore how viral choreographies influence the dance world today!
1. The Evolution of Dance in Music Videos
Music videos have been a driving force in dance culture for decades. While dance had always been part of live performances, the rise of music videos in the 1980s gave it a new platform to reach audiences worldwide.
🕺 1980s & 1990s – The Era of Iconic Moves
MTV made music videos mainstream, and with it came some of the most legendary dance moments in history. Michael Jackson’s Thriller (1983) wasn’t just a song—it was a full dance experience that people rushed to learn. Similarly, Vogue by Madonna (1990) introduced the world to vogueing, a dance style that became a cultural movement.
💃 2000s – The Rise of Choreographed Pop Videos
As artists like Britney Spears, Beyoncé, and Usher dominated the charts, their music videos showcased high-energy, full-out dance routines that influenced a whole generation of dancers. Hits like Crazy in Love and Yeah! made commercial jazz and hip-hop more popular than ever.
📱 2010s & Today – The Era of Viral Dance Trends
Social media completely changed how we engage with music and dance. Platforms like YouTube, Instagram, and TikTok made it easier than ever for dancers to share their moves—and for routines to go viral overnight. Now, dancers aren’t just learning choreography from professionals; they’re watching peers and influencers create trends that spread globally.
2. The Power of Viral Choreographies
A well-choreographed music video can launch a dance craze that sweeps the world. Viral dance trends bring people together, inspire creativity, and even influence what’s taught in dance classes.
🌎 Global Dance Challenges
Think about some of the biggest viral dances in recent years:
✔️ Single Ladies (Beyoncé) – The sleek, jazz-infused hand choreography became instantly recognisable.
✔️ Gangnam Style (PSY) – This fun, quirky routine introduced K-pop choreography to mainstream audiences.
✔️ Renegade (K CAMP) – Originating on TikTok, this routine became a global hip-hop dance challenge.
✔️ Super Shy (NewJeans) – This K-pop sensation took over with its playful yet polished movements, inspiring countless recreations.
📢 Choreographers as Influencers
Today, choreographers are just as famous as the artists themselves. People like Parris Goebel, Brian Friedman, and Kyle Hanagami have built massive followings because of their innovative work in music videos. Their choreographies influence dance studios, competitions, and even pop culture trends.
3. How Music Videos Influence Dance Styles
Music videos do more than just entertain—they shape dance styles and techniques. Here’s how:
🔥 Bringing Different Dance Styles into the Spotlight
Hip-hop and street dance became mainstream thanks to music videos featuring popping, locking, and breakdancing.
K-pop’s precision and synchronisation have influenced commercial jazz and hip-hop dance classes worldwide.
Contemporary dance found a wider audience through expressive music videos like Sia’s "Chandelier", which featured Maddie Ziegler’s stunning modern choreography.
🎭 Encouraging Storytelling Through Dance
Music videos are often mini-movies that use dance to tell a story. This inspires dancers to focus on emotion, intention, and movement quality, not just technique.
💡 Setting Fashion Trends in Dancewear
Let’s not forget that music videos also influence dance fashion! From the baggy streetwear of hip-hop videos to the sleek bodysuits in contemporary and jazz, what dancers wear on screen often makes its way into the studio.
4. The Role of Social Media in Music Video Choreography
With TikTok, Instagram Reels, and YouTube Shorts, music videos don’t just live on TV anymore—they’re instantly accessible and easy to replicate.
🎶 Dancers as Content Creators
Anyone can create and share dance content now. This has given up-and-coming choreographers a platform to be discovered, and it’s why we see so many new trends emerging daily.
📈 Challenges That Drive Engagement
Artists now design their songs with dance challenges in mind, knowing that a viral routine can push a track to the top of the charts. This creates a loop where music influences dance, and dance influences music.
5. How to Use Music Videos as a Learning Tool
For dancers looking to improve their skills, music videos are a great resource!
🎥 Watch & Analyze – Look at different styles of movement and how dancers interpret the music.👣 Break It Down – Try learning small sections at a time to focus on details.
💃 Put Your Own Spin on It – Add personal flair to make the routine your own.
🎭 Practice Performance Skills – Music videos emphasise facial expressions, energy, and storytelling, all of which help dancers grow.
Dance and Music Videos Will Keep Evolving
Music videos have revolutionised how we experience dance, creating iconic moments and global trends. Whether it’s the sharp precision of K-pop, the fluidity of contemporary dance, or the high-energy moves of hip-hop, one thing is clear: dance is a universal language, and music videos help spread it to every corner of the world.
At Ignition Performance Academy, we love seeing students embrace different dance styles influenced by their favourite music videos. So, the next time you watch a video with amazing choreography, don’t just admire it—get up, learn the moves, and make it your own!
